Concept and values
Telling the story of the coffee and its origin adds emotional value and brings the cup of coffee to life.
The traceability of Perle de Café and the transparency of the entire production process are essential.
Each terroir is selected with our partner based on a story, a message or a unique characteristic.
Quality only has real meaning if it is linked to a story lived out by women and men, values and practices that we share.
Our partners are on the ground all year round, supporting the producers with their expertise: from tillage and harvesting to processing, etc.
Everything is done to optimise and bring out the full potential of each coffee. In this way, we are committed to a sustainable sourcing model: rather than use a “one-shot” approach, we are committed to building solid, long-term relationships with our producers.
We work to source very diverse terroirs with a unique story. We are looking for premium-quality cup profiles, which means we are very exacting in terms of traceability, the environmental impact and the producing communities.
Our main objective is to offer consumers a transparent product that meets their expectations.
Reducing the use of pesticides and promoting alternative agricultural practices aligns with our objectives to promote eco-friendly coffee growing which is also healthier and more profitable for producers.
Such practices are the only solutions to ensure a sustainable future for the supply chain of our Perle de Café coffee.