Privacy Policy

PERLE DE CAFÉ via La Semeuse SA

1. Information on data protection
La Semeuse SA warrants to comply with the provisions of the swiss data protection law and the relevant legal regulations with respect to the collection, processing and use of personal data.

Our website can be used without the provision of personal data. Any specific exceptions that may apply to individual services provided on our website are explained separately below.

Your personal data (e.g. name, address, e-mail) are processed by us only in accordance with the provisions of the applicable data protection law. Personal data are those that can be clearly assigned to a specific individual. The regulations below inform you of the type, scope and purpose of the collection, use and processing of personal data by La Semeuse SA, Allée des Paysans-Horlogers 1, 2300 La Chaux-de-Fonds, Switzerland – hereinafter referred to as “La Semeuse SA”.

Customer data obtained in the course of order processing are used exclusively for performing these transactions. Data are forwarded to partner companies only when necessary for the proper performance of services (order processing). The customer agrees to such use of his data.

We would like to point out that the Internet-based transfer of data involves security vulnerabilities that make it impossible to ensure end-to-end protection against access by third parties.

2. Intellectual property and other rights
La Semeuse SA is the owner and operator of this website. No rights (rights of use, intellectual property rights, etc.) are acquired by accessing, downloading or copying pages. The (complete or partial) reproduction, transmission (electronically or by other means), modification, linking or use of the portal for public or commercial purposes is prohibited without prior written consent.

Brands, names, titles, logos, images, designs, texts and other proprietary materials that belong to third parties are explicitly designated as such.

3. Exclusion of liability
La Semeuse SA excludes all liability (including negligence) arising from access to or the inability to access the site or any of its elements and from use of the website. Access to the site, its use and the saving or archiving of the transmitted data is not guaranteed.
The website contains links to websites of third parties. These websites are not operated or monitored by La Semeuse SA. La Semeuse SA will not be held responsible for the content of and compliance with statutory data protection provisions by the operators of linked pages.

4. Data transfer via the Internet
The Internet is an open network accessible to everyone and, therefore, is not generally a safe environment. Although individual data packets are in principle transmitted in encrypted form, this does not apply to the sender and the receiver. Furthermore, it is possible that data may be transferred to other countries and therefore to a country with a lower data protection level than Switzerland, even if the sender and recipient are in Switzerland. La Semeuse SA accepts no liability for the security of data during transmission via the Internet.

5. Registration function
We offer you the opportunity to register on our website. The data you enter in the registration form on the input screen are collected and saved exclusively for the use of our offer.

6. Newsletter
We offer you the opportunity to subscribe to our newsletter on our website. We use this newsletter to inform you about our offers once or twice a month. You will need a valid e-mail address to receive this newsletter. The data obtained in this way will be used exclusively to provide you with our newsletter. No data are passed on to any third parties. What is more, no comparison is made between data obtained in this way and data that may be obtained through other components of our website. You may cancel your subscription to this newsletter at any time. Please refer to the confirmation e-mail and each individual newsletter for details. If you are no longer interested in receiving our newsletter, you can click the unsubscribe link included in the newsletter or you can also unsubscribe by sending an e-mail to

7. Contact options
On our website we offer you the opportunity to contact us via e-mail and/or using a contact form. In this event, the details provided by the user will be saved for the purpose of processing the communication. No data are passed on to any third parties. What is more, no comparison is made between data obtained in this way and data that may be obtained through other components of our website.

8. Data security
During order processing, your personal data is transmitted via the Internet using SSL technology encryption. We protect our website and other systems through technical and organisational measures against loss, damage, access, alteration or distribution of your data by unauthorised persons. Access to your customer account is possible only after entering your personal password. You should always keep your access information confidential and close the browser window when you have finished using our website, especially if you share the computer with others.

9. Use of cookies
La Semeuse SA uses cookies in order to offer you a buying experience best tailored to your needs and to provide you with the best possible service. In order to protect your data and prevent any loss of information, La Semeuse SA takes appropriate organisational and technical measures.

What is a cookie?

A cookie is a small text file that is saved on your computer when you visit a website. This text file stores information that can be read by the website on your subsequent visits. Some cookies are necessary for the proper functioning of the site (e.g. a cookie allows to link the shopping basket created by you to its storage on our servers). Other cookies are advantageous for the visitor so that you do not have to enter the same information each time you revisit the website. In order to protect your personal data and to prevent any loss of information or unlawful behaviour, La Semeuse SA takes appropriate organisational and technical measures.

Are there any cookies of third-party providers (third-party cookies)?

La Semeuse SA enlists the services of some advertising partners who help to make the products offered on the Internet and the websites more interesting to you. That is why cookies of partner companies are saved on your hard disk as well when you visit the websites. These are temporary or permanent cookies that delete themselves automatically after the specified period of time. These temporary or permanent cookies (lifespan 14 days to 10 years) are saved on your hard disk and delete themselves after the specified period of time. The cookies of our partner companies do not contain any personal data, either. Pseudonymity is ensured as data are only collected under a user ID. These data include information about which products were looked at, whether something was purchased, which products were searched, etc. In this process, some of our advertising partners not only collect information about the websites you have visited, but also about the pages you have viewed before or which products you have shown interest in, for instance, in order to be able to deliver advertising to you that best reflects your interests. These pseudonymous and anonymised data will not be linked to your personal data at any time. They exclusively serve the purpose of enabling our advertising partners to target you with advertising that might actually interest you.

The following third-party cookies are used:

Google Analytics
Google AdWords (conversion tracking)
Google AdWords Remarketing
Facebook Remarketing


Our website uses remarketing/retargeting technologies. We use these technologies in order to make the product range offered on the Internet more interesting to you. This technology allows us to target Internet users who showed interest for our shop and our products with advertisements on the websites of our partners. We are convinced that the display of personalised interest-based advertising is generally more interesting to the Internet user than advertising that does not have such a personal connection. The display of these advertisements on the pages of our partners is based on a cookie technology and an analysis of previous user behaviour. This form of advertising is done on an entirely pseudonymous basis. No personal data are saved and user profiles are not linked to you personal data, either.
In order to protect your personal data and to prevent any loss of information or unlawful behaviour, appropriate organisational and technical measures are taken.

How can I delete cookies?

If you want to delete cookies, you can manage that via the cookie settings of your browser.

How can I disable cookies?

If you want to surf permanently without cookies, you can manage that via the cookie settings of your browser.

10. Use of Google AdWords
This website uses the remarketing technology of Google. This technology allows third-party providers, including Google, to readdress users who already visited our website and showed interest in our products with targeted advertising on our offers. Third-party providers use saved permanent or persistent cookies based on the user’s previous visits to this website for displaying advertising. Cookies are small text files that are saved on the user’s computer.

If you do not want to receive interest-based advertising, you can disable the use of cookies by Google for that purpose by visiting the Opt-out website for Google Ads. Alternatively, users can disable the use of cookies of third-party providers by visiting the Opt-out website of the Network Advertising Initiative.

11. Use of Google Analytics
Google Analytics is a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files saved on your computer and enable an analysis of the use of our offer by Google. The information generated by the cookie about your use of our website (including your IP address) will be transferred to Google on a server in the United States and stored there.

By using our website, you agree to the processing of the data collected about you by Google in the manner described above and for the purpose designated before. You may prevent cookies from being saved via the appropriate setting in your browser software; we would like to point out, however, that in this case you may not be able to use all of the functions of our website to their full extent. Furthermore, you may avoid that Google collects and processes any data created by the cookie and related to your use of the website (including your IP-address) by downloading and installing the browser plug-in available under the following link (
Detailed information on Google Analytics and data protection can be found at and

12. Use of Facebook remarketing/retargeting
Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our website. If you visit our website and its pages, a direct connection will be established between your browser and the Facebook server in the USA through remarketing tags. As a result, Facebook obtains the information that you, with your IP address, have visited our site. In this way, and by using cookies, Facebook is able to associate the visit to our website with your user account – provided that you are logged in simultaneously on in the same browser or you have not deleted the cookies in the browser after logging out from Facebook. The information obtained this way will be used for the display of Facebook ads. Please note that, as the provider of the website, we have no knowledge of the content of the data that is transmitted nor how the data is used by Facebook. For further information please see Facebook’s privacy policy at If you do not want your data to be collected via Custom Audiences, you may deactivate Custom Audiences here

13. Use of your personal data for promotional purposes
In addition to using your details to process your purchase on, we also use this information to send you e-mails about particular products or marketing campaigns and to recommend products or services that may be of interest to you. You may at any time refuse to allow your personal data to be used for promotional purposes, either for all or just for specific activities, using the unsubscribe link in the newsletter. If you do so, there will be no cost other than that for submitting the information, charged at the basic rates. You can also simply send us a corresponding written message to the contact points specified (e.g. by sending an e-mail to, or sending a fax or a letter).

14. Right to object
You may, of course, at any time object to the use of data for advertising purposes and the receipt of the newsletter or withdraw your consent with effect for the future. We will then no longer send you any promotional e-mails or newsletters. Please contact the person in charge for data protection issues named below.

15. Contact person for data protection issues
In case of questions regarding the collection, processing or use of your personal data, and for information, revision, blocking or deletion of data or the withdrawal of any consent granted, please contact:


032 926 44 88

Responsible entity:
La Semeuse SA
Allée des Paysans-Horlogers 1
2300 La Chaux-de-Fonds

As of March 2023